Analyzing Social Media & Online Culture in Archaeology

Lorna-Jane Richardson


Digital interaction with history and archaeology has enabled a variety of collaborative communications between the public and heritage professionals, as well as within the profession. The churn of online technologies from 3D applications to mobile phone apps, social media discussion forums to Minecraft means that the practice of public archaeology in the digital age is expanding rapidly – but how do we gather, research and analyse these data sources – many of which may be considered to produce ‘Big Data’, and require new techniques for management and analysis? This session will explore methods and techniques through which we can explore and understand the impact of digital technologies on the profession, concentrating on methodologies and synthesis, rather than case studies.